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Fabric & care
How our denim is put together, and how to wash it so the colour stays where it belongs.
01
Wash cold, inside out
Turn the jean inside out, wash at 30 °C on a short cycle with like colours. Cold water is what keeps indigo from bleeding out of the cloth.
02
Detergent, not softener
Fabric softener coats the cotton fibres and dulls the surface of the denim. Use a small amount of ordinary detergent instead.
03
Line dry where you can
The heat of a tumble dryer is the single fastest way to fade a dark wash and shrink a cotton-rich pair. Hang them in the shade.
04
Wash less than you think
Spot-clean between washes. Denim is a cloth that improves with wear, and every unnecessary wash takes colour with it.
The cloth
What is in a pair of our jeans
- Cotton-rich denimThe base cloth across the range, with a small amount of stretch in the cuts that need it and none in the cuts that do not.
- Indigo dyeIndigo sits on the surface of the yarn rather than soaking through it, which is why denim fades where it creases — and why raw indigo develops its own pattern.
- Washes you will seeDark indigo, raw indigo, stonewash and light wash. Same cloth, different finishes — the cut does not change with the wash.
- Stitching and hardwareTonal or contrast stitching and metal hardware, both chosen to survive repeated washing.
By wash
Looking after each finish
- Dark and raw indigo — wash sparingly. Expect some colour transfer to light fabrics in the first weeks.
- Stonewash and light wash — the most forgiving. Wash with like colours and line dry to keep the tone even.
- Stretch cuts — stretch relaxes in wear and returns in the wash. Do not tumble dry a stretch jean.
Questions
Something not covered here?
Email us with the cut and the wash and we will tell you exactly how to treat it.